Target company MQLs
—
Simon's target list
Additional MQLs
—
Extended industry list
Email clicks
—
Strongest intent signal
Web form downloads
—
Gated content submissions
Signals from target surfactants companies
Email engagement
Web form download
No signal
⚑ = extended list
Priority outreach — Simon's target list
Additional outreach — extended industry list
Scoring logic
How engagement scores are calculated
+4
Web form downloadSubmitted email to access gated content
+3
Email click (×clicks)Clicked a link in any campaign email
+2
Repeat email opensOpened the same email more than once
+2
Multi-campaign bonusOpened 2+ campaigns AND clicked at least once
How to update this dashboard monthly
- Update
REPORT_PERIOD and CURRENT_MONTH at top of script
- Add new campaign to
CAMPAIGNS object
- For each contact with new engagement, add a row to their
engagements array — do not delete old rows
- For new web form subscribers, add a new contact block with
web_form: true in their engagement
- Save and reload — everything recalculates automatically